How do I design my event tickets?

Style your event tickets — colours, logo and banner for Apple Wallet, Google Wallet and the customer's ticket page, with a live three-panel preview.

The Wallet pass design section on the Events page's Settings tab controls how your event tickets look — in Apple Wallet, in Google Wallet and on the customer's online ticket page, which is styled to match. There's a Design your tickets → shortcut above the event list that jumps straight to it. Like everything on that tab, it's available on Pro and above, and with the Tickets product.

It's one design for all your events (not per-event) — though each event's own photo always takes the banner slot when it has one, so every event still looks like itself.

What you can customise

• Background — the pass colour. Automatic uses your brand colour from Settings → Branding.
• Text (Apple) — automatic picks dark or light text to stay readable against your background; Google Wallet sets its own text colours. The text always stays easy to read: if a text colour — yours or the automatic one — would be too faint against the background (a mid-tone colour), the pass makes it just light or dark enough to read clearly; a colour that already reads clearly is kept exactly as it is.
• Field labels (Apple) — the small headings like DATE and VENUE. Automatic follows the text colour. Labels always stay easy to read: if a label colour — yours or the automatic one — would be too faint against the background, the pass makes it just light or dark enough to read clearly.
• Logo — leave it empty to use your venue's logo from Settings → Branding. For a ticket-specific one, drop a picture on the box or click Choose a picture, use From your images to reuse one from your image library, or paste a web address under Or paste a web address and click Add from link — we copy the picture into your image library so the ticket keeps working. Remove puts your Branding logo back.
• Fallback banner image — the strip image for events without their own photo (an event's own photo always wins). Empty uses your cover photo; there's a Use cover photo button, or drop a dedicated banner on the box (or click Choose a picture, or From your images) — the crop frame matches the pass exactly. An event with its own photo shows the middle of that photo on the strip unless you framed it yourself in the event's Branding step (Frame the strip — see Create an event).
• Name beside the logo (Apple) — blank uses your venue's name (max 40 characters).

Leave everything automatic and the tickets simply follow your branding. Whatever you choose, the back of every pass also carries a manage-online link (“MANAGE ONLINE” on Apple Wallet; “Manage your booking online” on Google Wallet) that takes the customer straight to their booking in the customer portal.

The live preview

The preview shows all three surfaces at once — Apple Wallet, Google Wallet and Ticket page — each rendering your design in that platform's real layout and updating as you edit, so what you see matches what lands on the customer's phone.

How changes reach tickets

Save with Save changes at the top of the page. The customer's online ticket page shows the new design straight away, and every pass downloaded or saved from then on uses it. Tickets already saved for your upcoming events pick up the new design too — in Apple Wallet and Google Wallet, without the customer doing anything and without a lock-screen notice — and so does a new logo, colour or name in your branding.

Related: What are the event defaults (refunds, cancellation, check-in)? · How do I publish an event and sell tickets? · What does the ticket buyer see?