How do I design my event tickets?

Style your event tickets — colours, logo and banner for Apple Wallet, Google Wallet and the customer's ticket page, with a live three-panel preview.

The Wallet pass design section on the Events page's Settings tab controls how your event tickets look — in Apple Wallet, in Google Wallet and on the customer's online ticket page, which is styled to match. There's a Design your tickets → shortcut above the event list that jumps straight to it. Like everything on that tab, it's available on Pro and above, and with the Tickets product.

It's one design for all your events (not per-event) — though each event's own photo always takes the banner slot when it has one, so every event still looks like itself.

What you can customise

• Background — the pass colour. Automatic uses your brand colour from Settings → Branding.
• Text (Apple) — automatic picks dark or light text to stay readable against your background; Google Wallet sets its own text colours.
• Field labels (Apple) — the small headings like DATE and VENUE. Automatic follows the text colour.
• Logo — leave blank to use your restaurant logo from Settings → Branding, click Choose image to pick a ticket-specific one from your image library (or upload a new one), or paste a direct https:// image address.
• Fallback banner image — the strip image for events without their own photo (an event's own photo always wins). Blank uses your cover photo; there's a Use cover photo button, or Choose image for a dedicated banner from your library.
• Name beside the logo (Apple) — blank uses your restaurant name (max 40 characters).

Leave everything automatic and the tickets simply follow your branding. Whatever you choose, the back of every pass also carries a manage-online link (“MANAGE ONLINE” on Apple Wallet; “Manage your booking online” on Google Wallet) that takes the customer straight to their booking in the customer portal.

The live preview

The preview shows all three surfaces at once — Apple Wallet, Google Wallet and Ticket page — each rendering your design in that platform's real layout and updating as you edit, so what you see matches what lands on the customer's phone.

How changes reach tickets

Save with Save changes at the top of the page. The customer's online ticket page shows the new design straight away, and every pass downloaded or saved from then on uses it. Apple Wallet passes already on customers' phones refresh themselves the next time the ticket updates — for example when the event's details change or the ticket is scanned at the door — without the customer doing anything. Google Wallet builds an event's pass look when that event's first pass is saved, so a redesign shows on your future events rather than re-painting passes already out in the world.

Related: What are the event defaults (refunds, cancellation, check-in)? · How do I publish an event and sell tickets? · What does the ticket buyer see?