How do I keep my Mailchimp audience in step with my guests?
Connect your own Mailchimp account with its API key, pick an audience, and the guests who said yes to your email news are kept in step there — unsubscribes both ways.
If you already send your newsletters from Mailchimp, ResoFlow can keep one of your Mailchimp audiences in step with the guests who said yes to your email news. You connect your own Mailchimp account — Mailchimp works for you under your own Mailchimp terms. Mailchimp sync comes with Plus and above — and with Your website, or any product that lets you send email campaigns. Only Owners and Admins can connect it, because the page it lives on is theirs.
Connect Mailchimp
Mailchimp sync comes with Plus and above — and with Your website, or any product that lets you send email campaigns.
- In Mailchimp, open your profile, then Extras → API keys → Create A Key, and copy the whole key. It ends in something like -us21.
- In ResoFlow, go to Settings → Data and policies → Integrations.
- On the Mailchimp row, press Set up.
- Paste the key into Mailchimp API key and press Connect Mailchimp. We check the key with Mailchimp before anything is saved.
- Pick the audience your guests should go to and press Save audience. Nothing is sent until you do.
Your guests who said yes then start going to Mailchimp straight away — a big list goes in batches of 500 and can take a few minutes. After that, each new yes, each change of name and each no follows within a few minutes.
Your key stays with ResoFlow's servers: the page only ever shows its last four characters, and it is never written into your Activity log or included in your data export.
Who goes to Mailchimp
Mailchimp sync comes with Plus and above — and with Your website, or any product that lets you send email campaigns.
Exactly the guests your own email campaigns can reach today: everyone with a recorded yes to your email news. We never send a guest who said no, a guest who was never asked, an imported guest whose answer wasn't recorded, or a guest who said yes to texts only. A guest whose address bounced, or who reported one of your emails as spam, isn't sent either.
What goes with each guest
Mailchimp sync comes with Plus and above — and with Your website, or any product that lets you send email campaigns.
Their first name, last name and email, and when and where they said yes (Mailchimp's opt-in time, and a field called Said yes in ResoFlow (where) — for example "Booked and didn't say no to offers"). Every guest is tagged ResoFlow in Mailchimp. Nothing else is ever sent: no phone numbers, birthdays, bookings, notes or allergies.
Mailchimp's rules and the law both ask that you can show everyone you email said yes. That's why only guests with a recorded yes go, with when and where they gave it. Please don't copy ResoFlow guests into Mailchimp any other way.
Unsubscribes — both ways, straight away
Mailchimp sync comes with Plus and above — and with Your website, or any product that lets you send email campaigns.
- A no in ResoFlow unsubscribes them in Mailchimp. Whether they used the unsubscribe link in one of your ResoFlow emails, switched marketing off in their account, or your team marked them as opted out, they're unsubscribed in your audience within a few minutes.
- Unsubscribing in Mailchimp makes them a no here. When a guest unsubscribes from one of your Mailchimp emails (or you unsubscribe them in Mailchimp), Mailchimp tells ResoFlow at once and their email news becomes a no here too, with the date — your Activity log says they said no by unsubscribing in Mailchimp. Your ResoFlow campaigns stop going to them.
- If a guest who unsubscribed in Mailchimp later says yes again in ResoFlow, Mailchimp keeps them unsubscribed in your audience — Mailchimp only lets a person re-subscribe themselves there.
These protective changes still go if your venue moves below Plus while it's connected: only sending new guests in needs the plan.
Deleting a guest
Mailchimp sync comes with Plus and above — and with Your website, or any product that lets you send email campaigns.
When you delete a guest's data (or they ask you to), or their record reaches the end of its keep period, we permanently delete them from your Mailchimp audience as well. The deletion here never waits on Mailchimp: if Mailchimp can't be reached at that moment we keep trying in the background, and the Mailchimp page tells you.
Change the audience or disconnect
Mailchimp sync comes with Plus and above — and with Your website, or any product that lets you send email campaigns. Disconnecting works on every plan.
- Change audience: press Change audience, pick another one and press Save audience. Everyone who said yes goes to the new audience; the guests already in the old one stay where they are. Saving the same audience again sends everyone afresh.
- Disconnect: press Disconnect, then Disconnect again to confirm (or Keep connected to stop). We stop sending guests at once and stop taking unsubscribes back. The guests already in your audience stay in your Mailchimp account, and you look after them there. We delete your key from ResoFlow. You can connect again at any time.
- If you delete the key in Mailchimp, the Mailchimp page says Mailchimp no longer accepts it — connect again with a new key.
Related: How do I see what ResoFlow is connected to? · Who receives my campaigns — and who is skipped?