MarketingIncluded in Pro and Complete
Bring them back without lifting a finger.
Email the customers who opted in, switch on five automations that send themselves, and let Rezo design the whole email when you’re short of time. Every email wears your venue’s colours, not ours.
- Only ever to people who opted in
- Five emails that send themselves
- Rezo never sees your customer list
01Sending a campaign
From the goal to their inbox.
Five steps in one sheet — and Rezo can design the whole email.
Start
Say what it’s for — Rezo designs it
Tell Rezo in a sentence what the email is for, pick a tone and press Design it — it lays out the whole email in your look, with your photos and a subject line, for 2 credits. Or start from one of nine ready-made designs, a saved design, a past email or your own HTML.
Design
Every section is yours to change
Pick one of six looks — switching keeps every word — then add, move, copy or remove sections and edit each one, with the email beside you as guests will see it.
Who gets it
Only the people who opted in
Everyone opted in, customers who haven’t visited in 2, 3, 6 or 12 months, birthdays this month or loyalty members — or a group of your own by visits, spend and tags.
When
Now, or when it suits
Send it now, or at a time you pick up to 90 days ahead, in your venue’s clock. A scheduled send can be cancelled until it goes.
Check and send
Check it, then it goes
A checklist holds the send until every section is complete and no example words are left. See it light and dark, send a test to yourself, then it goes — delivered and clicked figures arrive on the Campaigns tab over the next day.
02Automations · Pro and Complete
Switch them on once. They look after every guest.
Every automation is off until you switch it on, and each one only ever goes to customers who opted in.
Thank you
A thank-you after every visit
Sent when the table is cleared — and never overnight: anything after 9pm waits until 9am.
Welcome
A welcome after a first visit
9am the day after someone’s first visit. Only ever once.
Review request
A review request, at a sociable hour
1, 2, 3, 5 or 7 days after the booking’s time is up — you choose. Each customer is asked at most once every 90 days.
Birthday
A birthday email, in time to book
At 9am on the day you choose — on the birthday itself, or ahead of it so there’s time to book a birthday meal.
Win back
Win back the ones who drift away
After 60 or 90 days away — and only once, until they come back.
03Text campaigns
A text, when an email’s too slow. To the people who said yes.
Tables free tonight? Send a short text to the customers who said yes to your marketing — your venue’s name at the start, their own opt-out link at the end, both added for you.
Opt out: rflo.uk/Q8W3E5R7T9Y2U4I6
- Only customers who said yes to your marketing, with a UK mobile and texts not switched off — and nobody gets more than one campaign text a week.
- One link at most, picked from your own pages — and at most two texts long.
- Texts only go between 9am and 9pm at your venue, and booking texts go first.
- Your first text campaign waits for a quick check by ResoFlow, and you type SEND to confirm each one.
- Campaigns use marketing texts — they never expire, and your monthly texts stay for booking messages. Packs: 100 for £10 · 250 for £22 · 500 for £40 · 1,000 for £70.
04The details · Rezo writes on Pro and Complete
Sending, looked after.
- Suggestsideas for a quiet night, from your own bookings.
- Findswho hasn’t been back — ready to email, or to leave be.
- Writesa draft reply to a review, for you to change and post.
Each job uses Rezo credits, and its button shows how many before you start. Asking Rezo for help is always free. Your team checks everything Rezo writes or reads before it’s saved.
05The numbers
Included in Pro. More in Complete.
Marketing sends count separately from your booking emails — and a review request counts as a booking email. A year is ten months’ price.
On Free and Plus, a paid Gift cards, Loyalty, Tickets or Order & Pay product adds the campaign composer, sending from credit packs.
More Rezo credits: 50 for £5, 150 for £12 or 400 for £25 before your plan’s pack discount, bought once on Billing or the Marketing overview and used after your monthly credits. New venues on Free and Plus start with 10 welcome credits. Asking Rezo for help is always free. Compare every plan
06Works with
Better with the rest of ResoFlow.
One customer record, one bill and one set of reports behind every product.
07Questions
Marketing, answered.
The questions venues ask us most about this. There are more in the help centre.
More in the help centreWho can I email?
Only customers who opted in to hear from you. Every marketing email carries an unsubscribe link, and anyone who bounces or complains is taken off future sends automatically.
Why did only 100 go out today?
While your sending reputation is new, ResoFlow caps marketing at 100 a day for your first week and 1,000 a day until day 30. The rest aren’t lost — the campaign is marked Partly sent and carries on.
What happens if I run out of sends?
A campaign that would go over pauses the rest and tells you exactly how many are waiting. Buy a marketing credit pack — they never expire — and send the rest.
Do I need the Pro plan?
Marketing comes with Pro and Complete. A paid Gift cards, Loyalty, Tickets or Order & Pay product adds the campaign composer on any plan, sending from credit packs.
Can Rezo send emails on its own?
No. Rezo designs an email for you to read and change — every section stays editable. What you send is yours.
Does asking Rezo cost credits?
No — asking Rezo for help is always free. Credits are only used when Rezo writes, designs or reads something for you, and each button says how many first. If Rezo can’t finish, the credits come straight back.
Is there a drag-and-drop email builder?
No — you start from one of nine ready-made designs (or Rezo lays out a whole email for you), then change, move, duplicate, add or remove its sections, up to 20. Or edit your own HTML.
Bring them back next Wednesday.
Marketing is included in Pro and Complete. Start free and upgrade when you’re ready.