Considering OpenTable? See both sides.
OpenTable pairs a booking system with a diner marketplace — and charges a cover fee for each seated diner its network sends you. ResoFlow takes the other road: no marketplace, no per-cover fees, flat published prices from free to £129/month. Here's an honest comparison — including when OpenTable might suit you better.
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| Compared area | ResoFlow | OpenTable |
|---|---|---|
| Plan prices on the website | Published — free, £39, £79 and £129 a month | Not published — "Contact us for pricing" (approx. £112–£299 a month*) |
| Per-cover booking fees | None — ever | On network bookings only (approx. £2 a seated diner*) — own-website, phone and walk-ins free |
| Free plan | Yes — Free, free forever | None advertised |
| Contract | Monthly — cancel any time | Standard contract one year, auto-renews annually |
| Diner marketplace | None — guests book through your own channels | Yes — OpenTable's website, app and affiliate network |
| Getting started | Self-serve — create your venue free, no demo call | Contact sales / book a demo |
*OpenTable doesn't publish its plan prices or its per-cover rate — its UK plans page says "Contact us for pricing" (the one price it publishes is a Premium SMS add-on at £19/month). The approximate figures are as reported by third-party restaurant-industry guides, checked July 2026 — estimates, not OpenTable's own, so always confirm directly. Un-starred OpenTable details are from opentable.co.uk's own restaurant plans pages, checked July 2026: its FAQ says cover fees apply only to diners who discover you through OpenTable's website, app or affiliate network, that only seated diners are charged, and that the standard contract is one year and auto-renews annually. Features and pricing change; always confirm current terms with OpenTable directly. On the ResoFlow side: you keep 100% of your deposits and there's no platform fee on gift card sales — your venue keeps 100% of the face value; a fee of 2.9% + 50p applies per paid event ticket (your venue absorbs it by default). ResoFlow is not affiliated with OpenTable.
Flat pricing, and the relationship stays yours.
A cost that stays flat on your busiest month
Per-cover fees scale with your success — a full December costs more than a quiet January. ResoFlow is the same flat published price all year (free to £129/month), so a great month is simply a great month. Our commission calculator shows what your own numbers come to.
The toolkit in your plan
Gift cards, ticketed events, money-off promotions and a loyalty programme are part of your plan on Pro and above — and gift cards, tickets and loyalty are also available on their own, from £25/month. (ResoFlow's own optional extras are honest and small: credit top-ups for SMS and email, and extra image storage.)
Your guests book with you, not through a middleman
Bookings come through your own website, links and profiles, so the relationship — and the data — is yours. Guest profiles, visit history, allergies and preferences live in your own dashboard, hosted in the EU, covered by UK GDPR, and never sold or shared.
When OpenTable might suit you better.
You want diners who don't know you yet
OpenTable's core value is its marketplace — its website, app and affiliate network put your restaurant in front of diners searching for somewhere to eat. ResoFlow has no diner marketplace; guests find you through your own website, Google profile and social links.
You want Reserve with Google
OpenTable venues can take bookings directly from Google Search and Maps through Reserve with Google. ResoFlow doesn't offer that — instead it walks you through pointing your Google Business Profile's booking link at your ResoFlow page.
You need POS integration
OpenTable's plans list POS integration and 100+ booking integrations. ResoFlow doesn't offer those integrations today — bookings, payments and reports live in ResoFlow itself.
You want advertising inside the platform
OpenTable offers digital advertising and ad tracking to promote your restaurant to its diner network. ResoFlow has nothing equivalent — its marketing tools work your own guest list (email, SMS, offers and loyalty), not a marketplace audience.
If most of your bookings come from diners discovering you on OpenTable, its cover fees may be money well spent — we'd rather you choose the right tool. If most of your bookings already come through your own website and Google profile, you may be paying discovery prices for guests who were coming anyway. Run your numbers through the calculator and decide with evidence.
Move from OpenTable in three steps.
- 1
Export your data from OpenTable
Your guest book is your data. Export your guest list and reservation history from OpenTable as CSV files — or ask their support team for an export if you can't find one in your reports. Check your contract's renewal date at the same time: the standard OpenTable contract auto-renews annually with 30 days' notice.
- 2
Import it into ResoFlow
Open Settings → Data import in your ResoFlow dashboard and upload each CSV. The wizard matches your columns to ResoFlow fields, shows a preview before anything is written, and imports up to 500 rows per file. Customers with a matching email are merged, never duplicated.
- 3
Point your channels at your new booking link
Your public booking page is live the moment setup is complete. Put the link on your website, social profiles and Google Business Profile — or embed the booking widget directly on your site. Many venues run OpenTable alongside for a while to keep its marketplace diners during the transition, then decide with real numbers.
CSV import is included on Plus (£39/month) and above, and with any paid ResoFlow product. Full walkthrough in our data import guide.